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Property Web Sites

Another aspect of marketing your properties is to create a Web site to showcase just that one property, commonly called a "single property Web site." If you have a high-end home to sell or a seller who is very Internet-savvy, creating a site for their home might be the way to go. With today's technology, you have several options available to do that.

SinglePropertySites.com – Upload as much as you want to about the property, including unlimited photos, documents, links and even video. The sites are branded with your photo, logo and contact information, and their marketing includes automated posting on Craigslist, Trulia, Zillow, Googlebase and more. The cost starts at $12 per month for one listing (not including the domain registration cost – about $10) and goes up to $49 per month for 10 listings. Sample.

ePropertySites.com – It takes a little time to add all of the information for the site, but the end result is well worth it. Each Web site you create here is $10. This includes hosting for one year; text messaging with call capture, virtual tours, automated feedback request and tracking system; and one-click posting to Craigslist, Backpage, Google, Zillow and other classified Web sites. The cost doesn't include the domain name, which is $15 if you order it through them. Sample.

MySinglePropertyWebsites.com – Starting at $19 per month for unlimited sites (not including the domain names), this is another excellent, low-cost resource to showcase your listing. The price includes displaying unlimited photos and many layout options, plus your sites will be auto-posted to Trulia, Zillow and Google. It will also give you the resources to easily post the listing to your Facebook account and on Craigslist. Sample.

FreePropertySites.com – This is a fairly new site offering a free single property Web site that you create using their templates. You can choose between residential, commercial or a business for sale, and they can be "for sale" properties or "for rent." Upload an unlimited amount of photos, add documents and disclosures, enjoy a live site chat and add a link back to your Web site. The final product isn't fancy, but at no cost to you, it's a great alternative to getting a single property site online fast. Sample.

Standing out above your competitors will help you win more business, and doing that doesn't have to cost a lot of money. By being a little creative with these virtual tour and property site tools, you'll have what you need to continue to grow your business in this tough real estate market. Remember, it's all about perception. You don't have to be the agent doing the most business or making the most money – you just have to look like you are!

Finally, using each of these online products will take time to load photos, add descriptions, video and so on. Using a virtual assistant (VA) is an excellent way to get this kind of work done quickly and will make you look like a real estate professional that people want to work with. It's a smart business move to use a VA to create your virtual tours and property sites, because it will leave you more of your valuable time to make appointments, get in front of people and get listings.

Ann Brown is a professional virtual assistant and president of virtualadminsplus.com. She specializes in real estate support and social networking and can be reached at 800-320-5159 or via e-mail at ann@virtualadminsplus.com.