About Us

Women REALTORS® - Choice Locations


The old adage about what matters in real estate – "location, location, location" – applies just as well to politics. As Washington, D.C., veterans have been heard to say, "If you're not at the table, you’re probably on the menu." And at the tables where critical, life-altering decisions are made, women have often failed to secure choice locations. 

That's why, as we head toward an unusually important election season, The 2012 Project, a non-partisan national campaign of the Center for American Women and Politics at Rutgers University, aims to put more women than ever in positions of power. 

The goal: get more women to run for state legislatures and Congress in the first election year after a national census and reapportionment, when opportunities are created as district lines are redrawn and many veterans retire rather than start anew. 

Women's advancement in politics has been disappointingly slow, and last November's election results were a stinging reminder that American women are falling behind. Over the last decade, the number of women representatives in Congress and state legislatures has remained relatively flat, with women gaining an average of three new members of Congress each election cycle.  In 2011, nearly 100 fewer women are serving in state legislatures across the country, and for the first time in a generation, there are fewer women in the U.S. House.  

With research showing that women officeholders bring distinctive perspectives, experiences and leadership styles to government, electing more women could be in itself a way to attack tough problems. That's why we seek talented women to take up the challenge, focusing on targeted fields, including small business, international affairs, the sciences, environment, energy, health care, finance and technology. 

Outreach to women of color and diverse backgrounds is a priority, along with a focus on women age 45 and older. Baby-boomer women are ideally positioned to run; their children are headed toward self-sufficiency, their careers are established and they have strong roots in their communities. 

REALTORS® are particularly well-equipped to run for office. Every day, employing both "people skills" and thorough knowledge of your community, you turn diverse new acquaintances into clients who trust and respect you. You're familiar with the effects of political decisions on everyday life, and you understand the importance of the bottom line. Why wouldn't you make a great elected official?

The 2012 Project has a three-pronged strategy to mobilize an unprecedented number of women to run for office:

  • Educate: At conventions, seminars and regional meetings, our staff and a faculty of former elected women present the facts about women’s underrepresentation and the need for a national, coordinated effort to elect more women.
  • Inspire: Faculty members share why they ran, what they accomplished and the difference it makes to have women setting the agenda and making decisions about public policy.
  • Connect: We connect women interested in taking next steps toward a candidacy to leadership institutes, think tanks, campaign training programs and fundraising networks designed to help them succeed in their own states.

The 2012 Project is a non-partisan national campaign of the Center for American Women and Politics at Rutgers University, which aims to put more women than ever in positions of power. Connect in social media at: twitter.com/the2012project or www.facebook.com/The2012Project.

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