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Facebook's New Timeline for Businesses: What You Need to Know

by Ann Brown

6 Ann Brown

Facebook's new Timeline layout went live for business/fan pages on March 30, and you may be more than a little overwhelmed by all of the changes you're seeing. Many of us don't like change, but once you familiarize yourself with all of the new Timeline features, you'll find that it is a fantastic way to continue to promote your business.

So, what exactly do you need to know to make it work to your advantage?

The Timeline layout is simply a chronological stream of the history of your business, and it goes back to the day you first created your page. Essentially, it showcases the story of your business (milestones), coupled with photos, information and even video through your status updates over the months and years you've had your page. 

 Cover Photo

Your Timeline Cover Photo is the large picture or graphic at the very top of your page.

To fit the dimensions of the space you're given, your Cover Photo should measure 815 pixels wide by 315 pixels tall. If you use a picture that is smaller, Facebook will automatically resize it to the correct measurements, so make sure you are using the proper size if your photo looks out of focus or "grainy."

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It's also very important to follow the rules of the Cover Photo area; you cannot have any of the following on your photo:

1. You cannot tell your visitors to "Like" your page.
2. You cannot include any product pricing or sales promotions.
3. No contact information is allowed, such as email or website. 
4. You cannot have any calls to action ("Like our page to get 40 percent off!")

 

Your Profile Picture

Previously, the Profile Picture was in the left side column, and it could be up to 200 pixels wide by 600 pixels tall. The new profile picture is now 180 pixels wide by 180 pixels tall.

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Notice that the Profile Picture slightly overlaps the Cover Photo, so keep that in mind when creating your cover design. The best use of your Profile Picture is a logo, a headshot or a photo that best represents your business. This photo is also the thumbnail that is your main visual identifier around Facebook, so choose something that is easily recognized by your followers and prospects.

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