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Success Journal

by Sindy Ready, PMN

Your Women's Council Membership Means Money in your Pocket

Sindy Ready_largerAs good business people, we are always evaluating the cost of doing business. Whenever I am asked, I always say that my Women's Council membership is my best business investment. The return comes back to me in my business consistently many times over every year. So how can you maximize this investment?

First, you need to work on this as part of your business plan and be intentional with your Women's Council involvement and networking. Start at your local chapter and get involved. Get to know the members you will do business with. It does not need to take a lot of time – just be consistent. Try to meet and get to know one or two new people at each meeting. Also, consider getting involved with Women's Council at the state level, which is another great component for your referral network.

You need a referral mindset – meaning you are more focused on giving out referrals than getting them. I set a goal for myself of eight Women's Council referrals a week. This includes lenders, inspectors, handymen, title, appliance sales and of course agents. Always ask your clients if you can help them find a great REALTOR® on the other end of their move.  Just one referral a year will give you a great return on your investment.

Second, get your Performance Management Network designation. Women's Council is proud to offer our own professional REALTOR® designation. The courses are amazing and range from negotiating to the business of your business to leadership skills. You may ask, "Why do I need another designation?" At national meetings, we offer PMN-specific networking events. And in more crowded markets, an agent can narrow her referral search by contacting another agent who’s earned the PMN designation – knowing that agent is committed to education and focused on her business.

Third, ensure that your profile on the national website is completed with details that will help another agent find you (and be sure to add a color photo of yourself). Remember to add your hobbies and activities outside real estate – you never know what detail might help connect you to a referral opportunity. List all the towns you serve and types of business you do. Try to block out some time every quarter to go online and check your profile and add to it!

Fourth, did you know there is free online education available 24/7 on our national website? Right now, there are several technology webinars available, as well as our recent "Leadership Skills" series.

Fifth, add a Women's Council-branded image to your email signature. We have several new images to choose from in our Business Resources section of the website.

In this blog, we will continue our discussion of member benefits throughout the year. Start taking advantage today, and I know you will see your ROI!

Until next time,

Sindy Ready, ABR,CRS, GRI, PMN
National Recording Secretary
The Callaghan Ready Team - RE/MAX Excalibur Realty
Scottsdale, AZ

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