REALTOR® Party Convention Highlights
Women's Council's recent midyear event, the REALTOR® Party Convention in Washington, D.C., was filled with amazing sessions to improve your business, as well as leadership tools for chapter officers. Check out the highlights from this exciting event.
Our annual Awards Banquet in Washington, D.C., acknowledges the achievements of all our chapters! At this year's event on Friday, May 16, 2014, we honored State Members of the Year, Chapter Excellence Winners and Recruitment and Retention Winners. Click here for a complete list of winners.
New PMN Designees
Congratulations to these Women's Council members who were recently awarded the Performance Management Network Designation. Click here for photos from Women's Council's General Assembly where new designees were recognized.
Slated Officers for 2015
The Nominating Committee has slated the following individuals for national line office for 2015. The election of officers will take place at the Annual Business Meeting in New Orleans on Friday, November 7.
- Sindy Ready, Automatically succeeds to office of President
- Melissa Zimbelman, President-elect
- Sherri Souza, Recording Secretary
- Jo Ann Stevens, Financial Secretary
Education Session Take-aways
Following are some "take-aways" from recent education sessions at the REALTOR® Party Convention.
Tami Bonnell, Chief Executive Officer for Exit Realty, offered the following suggestions regarding relationship building by implementing leadership skills in to your business:
- Put together an action plan halfway through each month, and plan out six weeks at a time. Fine-tune your plan every month.
- Google every person you are about to meet and connect via social media. Plan based on their interests, wants and needs. What can you do to make meeting with them an amazing experience?
- Track your results. And keep track of what you do for each individual. Target up to 25 people who you influence so much, they can't help but want to help you.
Lola Audu moderated the Saturday morning broker, owner and manager panel featuring Bradford Roberts, Gia Arvin and Barbara Shrader as panelists. She shared the following tips for success:
- Challenging circumstances offer opportunities for us to re-invent ourselves and reassess our options. Take them!
- Become more selective about the what, where and whom: what you want to accomplish and in what time frame; where you want to put your focus, time and resources; and with whom you want to work. Asking and answering these questions on an on-going basis is a key to success.
- Become an advocate for your community. Successful REALTORS® don't just sell homes, they sell their communities.
Warren Dow and Alex Camelio gave the following pointers from their Navigating the Multi-Screen Society session on Friday.
- The vast majority of our media interaction is now screen based, ringing in at 90 percent daily. Having a digital presence is critical to being found. If you don’t have a website and/or social media presence, you do not exist to a large percentage of prospective clients.
- Smartphones are the most common starting place for online activities. Make sure to have a quality mobile presence or you're missing out on a rapidly growing demographic.
- We use different devices in different ways. Each device offers unique opportunities to engage and convert leads. It is unrealistic to have identical expectations for every device.
- Consumers rely on Google Search to navigate between devices. Take the time to check how you show up in search engines and how your website looks on smartphones, tablets and computers. If you’re not happy with it, make some adjustments, because your clients won’t be happy either.
- 70 percent of our time spent on a smartphone is at home. Mobile devices aren't just for on-the-go use. Create a seamless experience for your customers and offer the same tools on mobile as you offer on desktop.
Marianne P. Osberg reminded attendees that to be "Referral Focused" you need to stay on task with these key points:
- Make it a priority. Creating a robust referral network means keeping it top of mind. Carve time out of your schedule each week to focus on building your network.
- Keep a watchful eye and act. Look for opportunities to build your network throughout the day – participate and volunteer within the industry and your community. Focus on creating and cultivating lasting authentic relationships.
- Support, scripts and follow up by design: create your support network by partnering with a colleague for success. Practice scripts so you are prepared to ask for the referral on the spot. Follow up with your network regularly in a way that works best for your budget and needs. Building your network is about time and action, not money.
- Get out of your own way. Do the uncomfortable, take the leap of faith and try a referral tactic that you've never tried. It may be the catalyst to boosting your bottom line.
Carrie Bey-Little discussed the importance of e-signatures and what you should be doing to effectively use them in your business. She shared the following:
- Electronic signatures are legal in all 50 states.
- Not every client will sign electronically, so know your clients.
- Most short sale banks will accept your electronic signatures.
- Once you decide to go paperless start with the most recent sale. Move forward in your business. Don't get overwhelmed with scanning and uploading every file.
- Save time and money when you work in the cloud. Access your files from your laptop, tablet and smartphone.
Nicole Mangina's session, which focused on creating a unique bullet-proof business plan, helped attendees identify their unique business style. Here are some learning highlights from the session:
- You don't always need to do more actions; you need better actions and the ability to leverage them for better results. In everything that you do, find at least one more connection that can be made because of it. Once you learn the power of leverage, you may find that you are closer to your goals.
- Imperfect action beats perfect planning. Stop waiting for things to be perfect. You can't get results unless you take action.
- When all else fails, follow this simple, one-step business plan: Each morning ask yourself, what one action can I take today to generate a sale? Now try and do that before noon.
Pamela Banks gave the following tips for creating a winning listing presentation during her Saturday morning session, "List to Exist:"
- Make sure you understand the clients’ needs.
- Know with who you are competing for the listing.
- Have market and product knowledge.
- Follow up with a phone call the next day.
- Be prepared by practicing your presentation every day.
Summer Green spoke Saturday during the Industry Insight Sessions. RPAC programs are tailored to aid state and local associations with their RPAC fundraising efforts. At RPAC's website, you will find information on RPAC services and more, including grants to conduct fundraising events, customized RPAC marketing materials, awards for state and local associations and a webinar series.
Andrea Goodhart discussed the top 10 ways to use REALTOR® Property Resource (RPR) in your business during her Saturday morning session. RPR provides easy access to detailed property and market information, and the best part is it's included in your NAR membership dues. Andrea provided additional information regarding RPR benefits for brokers, agents and even commercial properties. Visit https://www.narrpr.com/ for details and access to these free resources.
Saturday's Tech Boom Room was filled with heavy-hitting technology tips and tools for today's on-the-go real estate professional. Katie Lance started the session with her topic "Honing Your Social Media Strategy." In this session she provided many tips and tools for today's savvy REALTOR®, many of which can be found in her free content grid and social media strategy guide when you sign up for her email list at katielance.com. Katie has also provided a free eBook on Instagram and Pinterest for Real Estate, which can be downloaded at katielance.com.
Nobu Hata highlighted three interconnected trends shaping real estate's future: mobile/on-demand technology, big data becoming smart data and long-term lead generation. To prepare now for these trends, Nobu suggests rethinking your marketing by adding elements of consumer awareness, education and content; to use your MLS info to become more strategic with your marketing by talking to sellers in an effort to alleviate inventory issues; and to "think mobile" in your daily real estate practice day in and day out.
Amy Smythe Harris identified essential tools that every Mobile REALTOR® needs in their business:
- Foundational Apps: Dropbox, Evernote and iAnnotate.
- Time Management Apps/Tips: EasilyDo, Toodledo, Calendar invitations for clients, BuyMeaPie, Straight2VM, PaperKarma and MasterMinder.
- Running Your Business Apps: TaxBot, DriveALog, NextDoor,PhotoToPdf and SiteGeist.
Leigh Brown discussed tips for finding and closing more listing leads online. She shared how Squeeze Pages work (using vendors such as Prime Seller Leads), how to successfully use Facebook ads to get in front of your geographic farm, as well as in front of your email database, and great scripts for converting those leads once you locate them. Leigh also demonstrated how to use mobile video as a conversion tool using apps like BombBomb.
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