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How the PMN Has Helped My Real Estate Business

by Sindy Ready, PMN

Sindy Ready_articleIn today's rapidly evolving industry, continuing education is a great way to stay ahead of your competition. I'm proud to brag that I belong to the Performance Management Network, and I've held the PMN designation since it was first introduced by Women's Council in 2003.  

It's never been easier to earn the PMN than right now, because Women's Council is offering an amazing September Special!

The PMN takes the power of our Women's Council network to the next level. It is the network within our network. Beyond the network, the course work is top-notch, including courses on negotiating, the business of your business, networking and referrals, as well as the in-depth leadership training for which Women's Council is known throughout the real estate industry.

But here's the secret. It is a powerful referral source and one more opportunity for us to work with like-minded real estate professionals across the country. I work in a large market, and there are many great Women's Council agents available for referrals. However, I hear all the time from PMN agents referring clients to my market that they picked me because I hold the PMN designation, too!

With this in mind, did you know that you can search the national membership database and filter your results to show PMN designees? It's a great way to target agents who are invested in real estate as a career and committed to providing value to your referral clients.  

PMN designees also get significant discounts on banner advertising in the Referral Center, and these discounts help offset the small annual dues. Also, recently our exclusive PMN page was created, and it's already generating business leads and referrals for PMN designees on Facebook. And we are always exploring additional ways to add new benefits for designees.

Need one more class to earn your PMN? I am teaching the Leadership Excellence course in Arizona on October 7. Or take one of the courses offered in San Diego at the National Conference.

Just do it. You will thank us later! If you have your PMN, be sure and share your PMN success stories in the comments below or on our Facebook page. Join the wave, and get your PMN now. Let's celebrate in San Diego together!

Sindy Ready, ABR, CRS, GRI, PMN, SRES, is team leader with the Ready Callaghan Team at RE/MAX Excalibur in Scottsdale, AZ. She is also the 2015 National President of Women's Council of REALTORS®. She can be reached at 602-478-4017 or Sindy@AzGreatHomes.com.

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