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International Women’s Real Estate Conference in Rio Next Month

by Aida Turbow, Global Advisor, COFECI-CRECI Brazil Real Estate Association

RioWCR is going global! Why Brazil, might you ask? And why Women's Council of REALTORS®? A large country of 200 million, it has recently overtaken the United Kingdom as the 6th biggest economy in the world, with an expanding middle class, and a booming real estate market. Its real estate professionals are very professional and highly regulated, following a code of ethics compatible with that of the National Association of REALTORS®. With 300,000 real estate professionals organized in an association called COFECI, it is the largest known national real estate association in the world, after the NAR.

Women are prevalent in the real estate world in Brazil, in fact, over 40% of the Brazil real estate association members are women. But in leadership roles in the real estate sector, less than 10% are women, resembling organized real estate in the United States in the 1930's, when Women's Council of REALTORS® was created. Last year, a Brazil delegation of 40 professionals attended a Women's Council Conference, wanting to learn more about the intersection of real estate, business leadership, and women. We came away inspired and energized with Women's Council, its history and legacy and its role in developing business leaders. Our booth on the expo trade floor was visited by savvy members, and connections and international business has happened.

We left the conference so inspired that we've decided to organize our first-ever International Women's Real Estate Conference to be held March 30 and 31, 2016 in Rio de Janeiro, Brazil! Your National President Melissa Zimbelman has been invited as the keynote speaker, and while the timing is short, we are hopeful that many of you will decide to attend this event. Join hundreds of women and men from Brazil, Latin America, and around the globe to this event which includes inspiring sessions, business networking, and FUN (after all, it is Rio). You don't speak Portuguese? No worries, there will be simultaneous translation. Worried about the high expense? A plane ticket from the USA to Rio can be purchased for about $1,000 round trip; and the hotel price will not exceed $200 per night. The full conference fee is only $100 and includes some meals, some transportation, first-class social/networking opportunities, and an education program focused on inspiring women business leaders in real estate. Make sure and apply for your Visa one month before the trip (after you purchase your airline ticket). Details can be found here.

Finally, as you know, the Summer Olympics will be held in Rio this Summer, and part of the conference includes exclusive visits to the future Olympic Village, housing that will geared towards international investors at the conclusion of the Olympic Games. Finally, I know you all want a business return on investment for conferences. Lennar, one of the largest homebuilders in the United States, is a key conference sponsor. They do not have projects in Brazil to sell, but they know where US international investment comes from. Rony Tamayo, International Director from Lennar, will sponsor the conference "because Brazilians are some of the biggest buyers of our projects, especially in Florida. NAR estimates that over 350,000 Brazilians live in the United States. We see the activity firsthand in our new developments." Come to Brazil, not only for personal and professional development, but for a key activity to create an international business network. See you in Rio!

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