Win the Hearts of Millennial Homebuyers - Sponsored Content
According to the National Association of REALTORS® 2016 Home Buyer and Seller Generational Trends report, Millennials comprised 35% of all recent homebuyers; more than double the number of Boomer purchasers. With young people making up the largest share three years in a row, savvy real estate professionals find themselves scrambling to discover how to capture the attention of these digital natives who both leverage technology and experts in the home buying process.
Be the Expert---Three Tips for Attracting Millennial Homebuyers
Millennials are both the real estate industry’s greatest gift as technology innovators while also bringing market disruption with apps and social media. REALTORS® looking to cash in on the millennial market will need to leverage the relationship-building strategies that have worked for generations along with new technologies.
Make Millennials Feel Welcome
First and foremost, if your website is not mobile-friendly, you are almost certainly losing the attention of Gen Ys who are more than two times as likely to view the web via mobile devices than their Baby Boomer counterparts.
Once on your site, marketing materials consisting wholly of pictures of smiling Boomers fail to demonstrate that you work with younger people. Create diverse marketing materials inclusive of already-existing niches as well as coveted millennials.
When aiming for Millennials, focus on long-term results. They have amassed more student loan debt than any prior generation, and 80% of millennials report student debt as being a hindrance in their ability to save for a down payment.
Capture the attention of this generation by connecting with them before they’re in the market for a new home via social networks like Facebook™, Twitter™, and Instagram™. Provide tips and resources for reducing student loan debt, making smart money decisions, and saving for a down payment on a home. Become known to them as a consistent resource before their journey to homeownership and you’ll be top of mind when they are ready to buy.
- Create tip memes/images for social media using a free meme generator app on your smartphone.
- Share information about apps like Mint or Digit that Millennials can use to budget and set automatic drafts to savings accounts.
Video is King
YouTube™, Periscope™ and Facebook Live™ make sharing videos with your potential clients easier than ever. Use Periscope and Facebook Live to share open houses, tips, and tricks. Both Periscope and Facebook Live give a “behind the scenes” feel and allow your target market to see a less-scripted, but professional version of you. Leverage YouTube for slightly more polished videos. By nature of the business, you are already adept at relationship-building. Take what works for you in the “real world” and use video tools to share your expertise, build trust, and give helpful information.
Share, Share, Share!
Sometimes the power of suggestion is all it takes! Millennials as a whole are more likely to share their lives with their friends via social media. Make it easy for them to share their recent buying experience by offering to take a picture of them in front of their new home or holding their keys! The best source of referrals is happy existing clients.
About the Contributor
Crystal Washington works with organizations that want to use technology to increase profits and productivity. She delivers keynotes, workshops, and webinars and is the author of the newly released book, One Tech Action: A Quick-and-Easy Guide to Getting Started Using Productivity Apps and Websites for Busy Professionals. She is also the author of The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business.
The views and opinions expressed in the presentation are those of the speaker’s and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.
PNC is a registered service mark of The PNC Financial Services Group, Inc (“PNC”). All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice.
©2016 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
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