Leading Women - Bernice Brubeck-Wong, PMN
There is an old Chinese proverb: "If you are planning for a year, sow rice; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people."
I strongly believe that education is the best way I can grow as a REALTOR®. I’ve always engaged with my clients through the exchange of knowledge; By sharing what I know, I encourage a relationship built on trust. They know exactly what I specialize in, and how I plan to move forward with the sale or purchase of their home.
Consequently, I feel a responsibility to keep up with my own education, so that I can best serve my clientele. The market is always changing, and I want to be sure that the knowledge I share remains relevant and useful. That’s why I decided to get my Performance Management Network (PMN) designation. Although, I had no idea just how much it would give me in return.
Thanks to the Women’s Council PMN courses, I have learned valuable information that keeps my business ahead of the game, and I have gained the confidence to branch out and pursue connections on an international level. Specifically, I have learned how to target network, and this in turn has helped me to develop solid relationships with Chinese investors, businessmen, and real estate professionals. Getting my PMN designation taught me how to reach out to others and really go the extra mile. I put this knowledge to good use and went several thousand extra miles, all the way to Beijing. There, I met with Bingley Liu, the Director of Overseas Investment of Century 21 China, and I was named the company’s first Certified Overseas REALTOR®. I never would have received such an honor if it weren’t for the training I received from the PMN courses.
I learned many lessons while obtaining my PMN designation, probably the most important was how to implement 'the task is to ask' into my business. When I am talking to Chinese investors, businessmen, or high government officials, it can be intimidating. When I propose a new idea I’m really put in the spotlight. I am human, after all. However, if I ever start to feel that self-doubt creeping up on me, I just think back to that catchy phrase - 'the task is to ask' - and I remind myself, “I’m just asking them a question. I’m trying to see if I can help. The worst that can happen is they say, ‘no thank you.’ However, if they say yes, I’ve created a win-win situation.”
In June 2012, I had the privilege of witnessing the historic signing of the Memorandum of Understanding between the Asian Real Estate Association of America (AREAA) and the China Real Estate Association in Beijing. Shortly after, a few of the other AREAA members and I were invited to meet one of the most respected and famous monks in all of China. When I met this man, he graced my wrist with a bracelet made out of tan, spherical seeds. He said these seeds were from the same tree that Buddha sat under when he reached enlightenment. Then he looked into my eyes and said, “You are to take this bracelet and bring positive blessings to others throughout your life.” Ever since, I have been trying to do just that. How I do it is by simply remembering that 'the task is to ask.' You can’t make someone happy if you don’t know what they want or need or what they are passionate about. This, more than anything, is my key takeaway from the PMN designation. If you’re on the fence about whether or not to become a PMN designee, you can even use this lesson to help yourself decide. The task is to ask yourself, “Will this designation help my business? Will it ultimately bring me joy?” I know for me, it certainly did.
For more information on the PMN Designation, visit our Website.
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