Your Top 3 Excuses For Not Delegating Squashed
Do you waste your time on pointless activities? I’m not talking about browsing social media or watching endless hours of primetime TV. You know those are wasteful uses of your time or at least you should. I’m talking about all the tasks and activities you spend your time completing when you shouldn’t be the one doing them. If you are not currently delegating any of your tasks, you are wasting precious time. As a real estate professional, time is probably the last thing you want to waste too! So which excuse is holding you back from delegating?
Not Knowing What to Delegate
Many people refrain from delegating tasks simply because they don’t know what they should be delegating. The key is to recognize the activities that are not maximizing your success. For example, if you need to wear clean, ironed shirts to work daily you might drop them off at the dry cleaners every Friday and pick them up every Monday. That’s two times per week you’re running an errand instead of being in front of buyers or sellers, or prospecting. Could you have an assistant handle your dry cleaning instead? Otherwise, does a local dry cleaner offer affordable pick-up and delivery? Workable solutions are usually at your fingertips. Stop committing to and engaging in such unskilled activities and instead, put them on someone else’s plate.
You should also delegate skilled activities that don’t make the best use of your time. Do you spend an hour each week preparing to lead the team meeting but know you don’t lead meetings efficiently? If you struggle to keep meetings focused, your greatest contribution to meetings then, may be your expertise and experience alone. Delegate someone else to prepare for and facilitate meetings if that is their strength. By minimizing your weaknesses, you’ll be able to capitalize on others’ strengths as well as your own.
It’s often cost-effective to complete tasks yourself but that’s not always the case. According to Jeff Shore, “Too many business owners impede their revenue growth doing everything just to save a few bucks.” You need to consider not only the initial monetary cost but also the opportunity cost, especially when it comes to specialized tasks requiring education-based knowledge or involving a unique skill set such as bookkeeping, graphic design, blog and video editing, and marketing.
You may save money in the short term by completing specialized tasks on your own, but the outcome in the long term is often better when such tasks are completed by a more qualified person. Sure, you could create your own website and logo. The vortex of DIY videos online has made completing just about any task on your own possible, but that doesn’t mean you should. A highly-qualified professional would likely develop your website with more creative graphics, easier navigation, better site words, and more plug-ins, thus drawing many more clients to choose you over your competition. Specialized tasks are excellent opportunities to delegate to skilled labor.
Lack of Qualified Labor
Like many successful business owners, you might think you’re the only person qualified to do certain work. That may be true, but it doesn’t have to be. Heather Nunez’s motto for delegating is “Move it from my To-Do List to their To-Learn List.” Brilliant! For you to invest your best time into your highest value activities, you have to invest in others. Teaching capable employees how to complete skilled tasks frees up your time and empowers them with more responsibilities, thus increasing their purpose and job security. As a bonus, tasks that feel like burdens to you could feel like blessings to them. What you’re delegating may not be your best activities but may be theirs.
Time is a finite resource so how you choose to use it is of utmost importance. If you are kept busy by tasks that aren’t bringing you closer to achieving your goals, delegating is the obvious choice. Delegating tasks that could be completed by others is essential because it frees up your time for prospecting and being in front of buyers and sellers. Determine what to delegate so you can focus on your highest value activities and work toward achieving your production goals.
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About the Contributor
Amber De La Garza is a Personal Productivity Coach, Speaker, Trainer, and Consultant with a wide range of clients from entrepreneurs to multinational corporations. With her guidance, professionals, business owners, and corporations maximize their success by improving their productivity. Amber specializes in helping entrepreneurs outperform their competition and dominate the market while reducing stress and making time for what matters most! Amber is a contributor for The Huffington Post, Choices Magazine, and Las Vegas Agent Magazine.
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