What Your Real Estate Photographer Wishes You Knew - Sponsored Content
Your real estate photographer may be too polite to tell you, but there are some things they are dying to tell you. Here are the top five things that real estate photographers wish their clients knew...and all of them are guaranteed to make your shoot more successful. So next time you have a shoot, keep these points in mind to make your real estate photographer, and your client, happy!
1. Professional equipment beats an iPhone every time.
Maybe the kitchen was being painted, or the neighborhood amenities did not make the time-cut...so you take a few shots with your cell phone and add them to your listing’s marketing. This is cringe-worthy for your professional photographer who knows that no matter how many megapixels your smartphone has, the image quality does not compare to that of a professional DSLR (digital single-lens reflex). Camera phones are not able to capture as much detail as the big sensor of a professional camera. The DSLR sensor is significantly better than your smartphone sensor. This helps the DSLR capture far greater information to use in editing.
Other critical tools professional real estate photographers utilize include wide angle lenses, tripods, and professional post processing software/services. A wide angle lens allows the photographer to capture the entire room - like your eyes see it in real life. A tripod gives photographers a stable platform so they can take multiple exposures in order to produce HDR (high dynamic range) images. Finally, post processing can make or break a real estate photo, and professional photographers take it very seriously. From color correcting, to straightening verticals, to pulling windows, to adding blue sky on a rainy day, editing real estate photos is a time-intensive and detail oriented process.
This professional combination of a DSLR camera, high-end equipment, and attention to post processing ensures that you get the highest quality images for your real estate listing. So, instead of taking cell phone shots, order areshoot!
2. Your photographer is NOT a home stager.
Properly staging the home for sale is a key component to taking great images. However, many REALTORS® end up relying on the photographer to stage the home when they are there for the shoot. This is not ideal for a number of reasons. First, most photographers know photography, not staging. Just like you wouldn’t trust your stager to take professional photos, you should not rely on your photographer to do the staging. This is likely not what they are trained for (nor have the resources for), so you will not end up with a professional staging job. Second, properly staging a home takes time. Your photographer has allotted time in their schedule to photograph your listing based on the products you ordered and the size/features of the home. When they are asked to take time rearranging furniture and giving styling tips, it eats up the time that they are able to spend photographing the home. This makes the photographer rush, and you run the risk of missing critical shots and needing to order a reshoot. Most photographers will be helpful and move some things around, but please don’t ask them to move couches!
3. Don’t skip on the deep cleaning.
Doing a quick clean up of the home might seem like a time-saving idea but remember the professional cameras real estate photographers use will pick up a lot of details, including stains, dust, and dirt. It isn’t enough just to make sure all the clutter has been cleared away; time should be spent thoroughly cleaning each property. This goes for the inside of the home, as well as the outside. From getting the carpets professionally cleaned to pressure washing the grime off the driveway, all areas of the home should be polished. This level of cleaning takes time and preparation, so we recommend you provide your clients with a “pre-shoot checklist” so that they know the steps the must take to prepare the home to be photographed.
4. Photographers want the images to look as realistic as possible.
A real estate photographer typically does not like editing major defects out of photographs. While they can take out any distracting items and make minor corrections there are some things they don’t want to do, as it can be deceiving to the viewer. Cracks in the walls, driveways, or ceilings are typically things they won’t want to edit out. Telephone poles and wires that run across the yard are other things they will leave in. These simple edits can make the home look better but removing them will be misleading to potential buyers. Most professional photographers will shy away from making these deceptive edits.
5. Do one last walk through.
The day of the shoot you want to take the time to carefully walk through each area of the home BEFORE the realestate photographer arrives. Aside from hiding away all personal items and thoroughly cleaning the home, there are a number of things that can be easily overlooked. Make sure all the lights work in each of the rooms, including any table or side lights. Pay attention to blinds and curtains so that they are smoothed, spaced out, and facing the same direction (this goes for shower curtains as well). All remotes, cables, soaps, and shampoos should be out of sight, TVs off, toilet seats closed with a fresh roll of toilet paper. On the exterior, you want to make sure outdoor furniture has cushions, hide pool cleaners, and sweep the leaves off the porch, sidewalk and driveway. Also, make sure to park the cars down the street so they do not obstruct the view of the front of the listing. Doing all of these little things before the photographer arrives will make them very happy and ready to do their job!
About the Contributor
Hannah Huppi is the COO and Co-founder of Stilio. Stilio is a nationwide, online marketplace for real estate photography. Photographers can offer their real estate services through the platform, setting their own pricing, terms, and schedule. REALTORS® can search for local photographers that fit their budget and listing needs. Stilio facilitates the transaction with an easy-to-use online ordering system, dynamic calendar, secure payment processing, and painless photo delivery system. Additionally, Stilio offers photographers world-class editing services to help them deliver consistent, high quality images to their clients. Agents and photographers can sign up for free at www.Stilio.com.
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