Drone Photography for Real Estate - Sponsored Content
Drones have rocketed to popularity in the real estate industry. Read about the benefits and other considerations of drone photography to determine if it is the right product for your next real estate photo shoot.
Benefits of Drone Photography:
Drone photography can bring you and your listing a lot of positive attention!
1. Stand out from the competition.
While drone photography has become a big buzzword in the real estate industry, the majority of agents are still not utilizing it. Therefore, by offering to market your clients’ properties with drone photos/video, you stand out from your competitors. Using drone in your marketing will give you an edge to win more listings, and give your listings an edge when portrayed online.
2. Get the hero shot.
Looking for a magazine-worthy “hero” shot of your listing? An aerial front shot will definitely make waves in your marketing. However, don’t go too high for the hero shot. Often times, a drone shot at around 30ft above ground will provide the most flattering angle of the property...without making viewers squint to see the details of the home.
3. Get a view of the surrounding area.
Aerial photos show more than just the listing itself - they give the viewer an understanding of the entire area surrounding a property. This can increase the perceived value of the home and increase the “curb appeal” from the air, especially if the surrounding area includes unique features like a lake, park, or beach. Standard ground photography will not be able to give you the same understanding of the property within the context of the neighborhood.
4. Upgrade to drone video.
You don’t have to rely only on still images when using drone photography. Many drone operators offer drone video in addition to photos. When combined with a traditional interior video, you can give potential buyers a complete, full motion view of the property, including the interior, exterior, and surrounding areas. More and more home buyers rely on video to gather information about the property and neighborhood. By upgrading a traditional video to a drone video, you are sure to add significant value to the viewer.
5. Amplify the benefits by using drone on social media.
Drone photos and videos can be a great marketing tool when utilized on social media. The rise in popularity of drone products has made consumers hyper-aware of aerial media. Promoting your listing on Facebook or Instagram with content created using a drone is sure to catch the attention of potential buyers. When it comes to social media, content is king, and drone imagery is sure to reign over traditional photos and videos.
Cautions when using Drone Photography:
Make sure you are aware of drone regulations and best practices before including them in your marketing strategy.
1. Make sure your drone operator is licensed.
Commercial drone operators must hold an FAA drone license to legally operate drones for business purposes. In most cases, they must follow the requirements of the Small UAS rule (Part 107). Before hiring a drone photographer, verify that the drone operator has this certificate. If a drone operator is unable to prove they have the required FAA certification, then do not use their services.
2. Hire a drone operator with experience.
Only hire a drone operator that has experience using drones for real estate photography. This ensures you are working with someone who already knows what you are looking for and will be able to better meet the expectations of you and your clients. Using a drone takes practice and getting clear, stunning images is not something everyone who owns a drone has mastered. Prior to contracting with a drone photographer or videographer, be sure to look at their portfolio to make sure you are satisfied with their previous work.
3. Follow the rules.
Operating a drone comes with a number of restrictions and regulations. Not all the properties you list are going to be able to use drone photography. For example, your listing may fall in restricted airspace because it is near an airport. Professional drone operators who have the Small UAS (part 107) certification should be able to tell you if your property falls in a restricted airspace. Prior to the shoot, you should verify with your drone operator that your listing qualifies for a legal drone flight.
4. Determine if drone is right for your property.
Some properties are not a good fit for drone photography. Take into consideration the number of trees on the premises, and the curb appeal of the neighboring homes. If you are unsure if your property is a good fit for aerial photos, ask your drone operator for their professional opinion.
5. Be considerate of your neighbors.
You should consider the privacy concerns of neighbors, as well as potential damage that can occur due to drone accidents etc. Make sure your sellers are aware that you will be using a drone in order to market their listing, and ask them to get the approval of the neighbors prior to the shoot.
About the Contributor
Hannah Huppi is the COO and Co-founder of Stilio. Stilio is a nationwide, online marketplace for real estate photography. Photographers can offer their real estate services through the platform, setting their own pricing, terms, and schedule. REALTORS® can search for local photographers that fit their budget and listing needs. Stilio facilitates the transaction with an easy-to-use online ordering system, dynamic calendar, secure payment processing, and painless photo delivery system. Additionally, Stilio offers photographers world-class editing services to help them deliver consistent, high quality images to their clients. Agents and photographers can sign up for free at www.Stilio.com.
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