Empowering Your Business. Your Leadership. YOU.
January 29, 2026
11:00 am – 3:00 pm
Virtual Conference held on Zoom
Register Now
Description
Empowering Your Business. Your Leadership. YOU.
Thursday, January 29, 2026
11:00 a.m. – 3:00 p.m. Central Time
A High-Impact Virtual Conference by the Women’s Council of REALTORS®
Get ready for a powerful training experience designed to elevate every part of your professional journey. This conference delivers the tools and insights you need to stand out and succeed.
What You’ll Gain by attending Part 1:
- AI + automation to streamline your business
- Marketing strategies that increase influence and visibility
- Time and energy mastery for lasting productivity
- Leadership skills that build confidence, clarity, and impact
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Registration
Early Bird (through Jan. 12)
Member: $99/Non-Member: $114
Watch Party (8 attendees or less): $500
Regular Rate (after Jan. 12)
Member: $125/Non-Member: $140
Watch Party (8 attendees or less): $625
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Optional Pre-Conference Event: From Canva to Closings: Build the 2026 Marketing Plan That Actually Gets Results*
Wednesday, January 28
11:00 a.m. – 3:00 p.m Central Time
Instructor: Alyssia Essig, PMN
Your brand deserves more than good intentions—it deserves a plan. This workshop combines branding, systems, and creativity so you leave with a fully built 12-month marketing strategy that matches who you are and the business you want to build. You’ll learn how to create content that connects, leverage social in a way that feels authentic, and use the Send–Call–See method to stay top of mind year-round.
Marketing doesn’t have to be complicated. In fact, the agents who win are the ones who keep it simple and stay consistent. That’s exactly what you’ll walk away with today—a simple system you can stick with and a 12-month plan already done.
*This course counts as one credit towards the PMN designation.
Registration: $85 through January 12
(After January 12, $99)
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Earn Your PMN Designation!
Attending the Virtual Conference on January 29th counts as one full course credit. Combine it with the PMN Course on January 28th, and you’ll earn 2 full-day course credits.
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Conference & Course Log-in Details
Zoom log-in information will be emailed to all registered attendees by 6am CST the morning of the event.
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Conference & Course Cancellation Policy
Cancel by January 11, 2026 for a full refund. After this date, no refund will be given.
Wednesday, January 28
Optional Pre-Conference Course:
Registration: $85 through January 12 (After January 12, $99)
INSTRUCTOR: ALYSSIA ESSIG, PMN
Thursday, January 29
What would it look like if you stopped playing small? What if all of us stopped playing small? This session is an invitation to remember your own inherent worth and unmistakable power while developing essential leadership skills. A well-developed leader with clarity of purpose and a passion for service will always be wildly successful. Come join us as we step confidently into our full potential – like our ancestors sent us – because they did.
KEYNOTE SPEAKER
PAULA MONTHOFER
AI doesn’t need to be complicated or theoretical to make a real difference in your real estate business. In this fast-paced 45-minute session, you’ll see how to solve real-world Realtor problems with AI for quick wins you can use immediately, then turn those wins into consistent productivity gains.
Rick Janson, award-winning agent since 2002 and author of the AI Real Estate Playbook, will walk you through simple, practical ways agents are leveraging AI to streamline the work that eats up your day. You will learn how to create marketing faster, improve client follow-up, polish listing prep, simplify transaction communication, and keep your pipeline organized.
Expect a no-hype, implementation-first approach, including:
- Where AI delivers the biggest quick wins
- How to never worry about prompting again
- Using AI for quality content in your voice
- How to choose the right tools (without a big budget or tech team)
- Risks, limits, and best-practice guardrails for safe use
You’ll leave with a clear sense of what’s possible right now, plus a short list of next steps you can apply immediately to reduce busywork and free up your team for higher-value work. No technical background required—just bring your questions and a process you’d love to make easier.
RICK JANSON
This practical, idea-packed session is designed to help real estate professionals stand out, build stronger relationships, and generate consistent business in a crowded market. Drawing directly from proven strategies used by top producers across the country, this session covers actionable marketing and sales tactics such as creating memorable client experiences, building referral momentum, leveraging social media with purpose, hosting impactful micro-events, tracking meaningful activities, and developing a clear plan for every contact in your database. Attendees will leave with concrete, easy-to-implement ideas they can apply immediately—regardless of budget or experience level—to sharpen their brand, deepen community connections, and drive sustainable growth in any market.
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ABOUT MATT MUSCAT
Matt Muscat is a real estate marketer who has met with, brainstormed, and learned from the top 1% of agents. With over 3500 Realtor meetings under his belt, he has tips for agents at all levels of business. Matt likes to keep busy as the Marketing Director @ Treadstone Funding, owner of Maltese Marketing a boutique digital marketing firm, the host of The Neighborhood Realtor Podcast and author of TAG The Tangible Action Guide for Real Estate Marketing. When he isn’t working, he is passionate about traveling with his family and sharing meals with new people.
In today’s competitive real estate market, skilled negotiation is no longer optional — it’s essential. This high-impact, one-hour training equips REALTORS® with practical, repeatable, and confidence-building negotiation techniques that consistently move deals across the finish line. Participants will learn how to identify client needs, read market signals, craft persuasive offers, navigate difficult conversations, and create win-win outcomes even in high-pressure situations.
Through real-world scenarios, scripts, and actionable strategies, this session helps you to strengthen your communication, better manage emotions during negotiations, and improve your ability to advocate for clients. Whether representing buyers, sellers, investors, or commercial clients, attendees will leave with a sharper toolkit and the ability to negotiate with clarity, confidence, and measurable results.
