April 30, 2026
11:00 am – 3:00 pm
Virtual Conference on Zoom
Thursday, April 30 | 11:00 a.m. – 3:00 p.m. CT
Elevate your business, strengthen your leadership, and invest in YOU. This powerful virtual training experience is designed to support your professional growth, whether you’re scaling your business or stepping into new leadership opportunities. Walk away inspired, equipped, and ready to lead with confidence.
Member: $125
Non-Member: $140
Watch Party*: $625
*Watch Party registrations are limited to a maximum of 8 participants per registration.
Wednesday, April 29 | 11:00 a.m. – 2:00 p.m. CT
Instructor: Shay Hata, PMN
Registration Fee: $99
Attending Business. Leadership. YOU. on April 30 counts as one full PMN course credit.
Combine it with the April 29 PMN Course to earn two full-day course credits.
The conference Zoom link will be emailed at 6:00 a.m. CT the morning of the event.
Check your spam folder for an email from events@wcr.org.
If you do not receive the link, contact events@wcr.org.
Cancel by April 15 for a full refund.
After April 15, no refunds will be issued.
Optional Pre-Conference Course: The Productive Agent: Smart Time Systems & Automation That Scale Your Business
Learn how to structure your day, protect high-value time, and automate routine tasks so your business runs efficiently—even when you’re not working. This course counts as one course credit towards the PMN Designation.
Registration Fee: $99
Instructor: Shay Hata, PMN
Business. Leadership. YOU Virtual Conference
11:00 AM: From Overwhelmed to Output: The AI Practical Playbook for Women
Women don’t lose ambition; they lose bandwidth. This session addresses the real-world factors that compress capacity: hormonal shifts, ADHD and executive function challenges, post-partum and caregiving demands, divorce and identity resets, grief, illness, anxiety, and the emotional labor of holding it all together.
Marki Lemons Ryhal, PMN
BIO: Marki Lemons Ryhal, CSP, MBA, is a 5X Hall of Fame inductee, global keynote speaker, real estate AI industry expert, syndicated columnist, and host of the Social Selling Made Simple podcast.
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12:00 PM: Lead Generation Hiding in Plain Sight
You don’t need another platform. You need a smarter strategy.
Carrie Little, PMN
BIO: Meet Carrie J. Little, a real estate tech strategist, educator, and broker-owner in Illinois, Florida, and Mexico. With over 28 years in the industry, she’s trained thousands of agents across the U.S., helping them master data, AI, and marketing to grow their businesses. She is the co-author of Noise 2 Navigation: How We Move from Confusion to Confidence with Generative AI, bringing clarity and confidence to professionals navigating today’s fast-changing tech landscape. Carrie is also a podcast host, YouTuber, and Instagram Live personality, and serves on multiple real estate boards. Get ready to be inspired by her energy, experience, and practical tools for success!
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1:00 PM: Power Up Your Life: Elevate Your Life and Business
Understand your hormones as a super power. Learn strategies to elevate your energy and success.
Kelly Resendez
BIO: Kelly Resendez is a transformational business strategist who empowers professionals to shatter limitations and embrace abundant living. As the President of Menrva- a women’s telehealth and technology company, a former Executive at at GoodLeap, a multi-billion dollar company and co-owner of GoBundance, she unlocks exponential growth through innovative mindset strategies and high-level consulting.
The author of “Big Voices,” Resendez guides individuals and organizations to break through barriers and design intentional paths to success. A thought leader at the intersection of personal growth and strategic thinking, she proves that professional excellence and personal fulfillment are interconnected.
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2:00 PM: Get Booked, Not Busy
If you’re always busy but not where you want to be, this is your sign. Most agents don’t need more leads—they need a better way to run their business. In this class, we’ll break down what actually drives results (and what’s just keeping you spinning), using a simple framework built around attraction, conversion, and capacity. You’ll walk away knowing exactly where to focus and what to stop doing. Less chaos, more closings. Because busy doesn’t pay—booked does.
Bethany Brokaw, PMN
BIO: Named one of the Top 50 Women Leaders in Real Estate Nationwide for 2025 & 2026 by Women We Admire, Bethany brings nearly two decades of experience as Broker/Owner of Brokaw Group & Brokaw Commercial, with over 1,400 homes sold. A national speaker, trainer, and business booster, she holds multiple NAR designations (PMN,SRES, SRS, PSA, ABR) plus her IDSP and RCC, and is a graduate of the National Women’s Council Leadership Institute and past Michigan State President. You will leave with real action items — and no excuses.
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Post Conference: Message from Lawrence Yun, NAR Chief Economist
Stick around after the conference for a registrants-only, 30-minute recorded Economic & Market Trends Update from NAR Chief Economist Lawrence Yun, created exclusively for Women’s Council.
Lawrence Yun, NAR Chief Economist
