Spring Social Media Strategies for Realtors

April 1, 2025

Member contribution by Roszettie Gutierrez-Uy

Business meeting portrait and woman writing with team for planning strategy and marketing idea in office. Design collaboration and face of designer with notes for group project vision and mission

Spring is one of the busiest seasons in real estate, making it the perfect time to elevate your social media presence and strengthen your brand. With buyers and sellers actively searching for homes, you need to position yourself as the go-to real estate expert in your market. Here’s a step-by-step guide to leveraging social media this spring to generate leads, increase engagement, and grow your business—no matter where you’re located.

1. Optimize Your Social Media Profiles

Before diving into content creation, ensure your social media profiles are optimized for visibility and professionalism:

– Update your bio with relevant keywords.

– Use a high-quality, professional headshot and a cover photo that reflects your brand.

– Ensure your contact information and website are easily accessible.

– Add relevant links to your Instagram bio using a link-in-bio tool to drive traffic to listings, resources, or your email signup.

2. Create Engaging Spring-Themed Content

Spring is a season of new beginnings, and your content should reflect that energy. Diversify your content to keep your audience engaged:

– Market Updates: Share local and national real estate trends, pricing changes, and inventory insights with engaging captions and carousels.

– Home Staging Tips: Post before-and-after transformations, simple DIY spring decor ideas, and staging tricks to help homes sell faster.

– Neighborhood Spotlights: Feature local parks, coffee shops, and upcoming spring events in your area to build community engagement.

– Behind the Scenes: Share “A Day in the Life” reels, live home tours, or your favorite spring open house setups.

– Spring Home Maintenance Tips: Create carousel posts or short videos on spring cleaning, HVAC checkups, and landscaping ideas.

3. Use SEO-Optimized Hashtags & Keywords

To maximize reach, integrate trending and high-ranking keywords into your captions, stories, and hashtags. Some examples include:

– #SpringHomeSelling

– #TopRealtor

– #DreamHome

– #FirstTimeHomebuyer

– #SpringMarketTrends

– #OpenHouse

– #MoveInReady

4. Post Consistently and Strategically

Consistency is key to building your brand. Plan your content.

– Post at least 4-5 times per week (mixing reels, carousel posts, and stories).

– Go live once a week to discuss hot topics like “How to Sell in a Competitive Spring Market.”

– Schedule posts during peak engagement times: early mornings (7-9 AM) and evenings (6-9 PM).

5. Leverage Video & Reels for Maximum Engagement

Video content drives higher engagement, so prioritize short-form and live video content:

– Film quick, informative reels on buyer/seller tips, market trends, and common real estate myths.

– Create “Just Listed” and “Just Sold” property highlight reels with music and captions.

– Go live at open houses and Q&A sessions to interact directly with your audience.

6. Engage with Your Audience

Social media is a two-way street—don’t just post, engage actively:

– Respond to comments and DMs promptly.

– Use polls, quizzes, and Q&A stickers in Instagram Stories to start conversations.

– Join local and national real estate Facebook Groups and answer real estate-related questions.

– Collaborate with local businesses, mortgage lenders, and interior designers for cross-promotion.

7. Run Targeted Ads for Lead Generation

Boost your visibility by running targeted Facebook and Instagram ads:

– Create carousel ads for active listings with a strong call-to-action (e.g., “Schedule a Tour Today!”).

– Use lead forms to capture emails from interested buyers and sellers.

– Retarget users who have engaged with your content using custom audience ads.

8. Track Your Performance and Adjust

Use social media insights to measure your success:

– Check engagement rates, reach, and profile visits.

– Identify your top-performing posts and create more of that content.

– Adjust your strategy based on what’s working best.

Building your brand and generating leads in the spring market requires a strategic, consistent social media presence. By optimizing your profiles, creating engaging seasonal content, utilizing SEO keywords, and staying active with your audience, you’ll position yourself as a top real estate professional in your market. Implement these steps today and watch your brand flourish this season!