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Why Now Is the Time to Earn Your PMN Designation

September 30, 2026

Female speaker giving a presentation during business seminar at convention center.

Due to popular demand, we’re extending the PMN Leadership Express through November 4. The promotion was set to close on October 2, but so many of you asked for more time that we’re keeping it open long enough to include our upcoming PMN course, Effective Negotiating: From Offer to Outcome, in New Orleans on November 4.

If you have been meaning to earn your Performance Management Network (PMN) designation, there has never been a faster path than right now. During the promotion, we’re waiving the designation’s track requirement, so the biggest time commitment standing between you and those three letters after your name is off the table.

Today’s market rewards agents who can lead, negotiate, and tap into a trusted referral network. The PMN was built to deliver exactly that, and this promotion makes it more attainable than ever.

What is the PMN designation?

The PMN is Women’s Council of REALTORS’ business leadership designation for real estate professionals. It pairs practical training with membership in a nationwide network of high-performing agents. PMN courses cover leadership, negotiation, networking, and business planning, all aimed at keeping your business competitive whatever the market does.

To apply, you must be a REALTOR, REALTOR-Associate, or Association Executive and a Women’s Council National member in good standing. Normally, earning the designation takes three steps: apply, complete at least three PMN courses, and then finish one of two tracks, either the Business Referrals Track or the Business Leadership Track (requirements).

During the PMN Leadership Express, the track requirement is waived. You skip documenting referral transactions or leadership activities and focus on the application and your coursework.

Why the PMN is worth earning

Clients today arrive better informed, information is everywhere, and competition is intense. The PMN helps you stand out by signaling professional excellence and plugging you into a network that sends business your way.

Skills that pay off in every market. The coursework sharpens leadership, negotiation, networking, and business planning- the capabilities that are needed to create a steady business.

A referral network that grows with you. PMN designees are a nationwide community of top professionals. California designee, Sabrina Brown, describes how PMN relationships became a genuine, supportive network and a referral pipeline that keeps expanding.

Visibility and recognition. The designation raises your profile among peers and gives you a credential clients and colleagues notice.

Member perks for $50 a year. Annual dues include:

  • Complimentary admission to a PMN event at national meetings
  • A free Real Estate News subscription
  • A quarterly eNewsletter just for PMN members
  • An exclusive designee-only Facebook page for networking and exchanging referrals

Square RocketHow to get started before November 4

  1. Log in and apply. Log in to your Women’s Council member profile, choose “Apply for an Additional Membership,” and add PMN Member to your cart.
  2. Complete your courses. Take at least three courses (or approved online education) from the PMN curriculum. Check the course calendar for details.
  3. Celebrate in New Orleans. Register for the National Conference to be recognized at the PMN reception.

The extended PMN Leadership Express gives you time to join us in New Orleans for our November course. The window closes November 4, so if you’ve been waiting for the right moment to invest in your leadership, this is it.

Questions? Contact the Women’s Council Education Department at education@wcr.org.